If analysis paralysis finds you more often than you would like when it comes to trying to ‘brand’ your content across all these different marketing channels… this is for you. Bad Branding Advice from A Brand Designer How are all these brands and creators able to keep their branding across all of these different marketing […]

Content Creation, Generally Good Marketing Guidelines, social media marketing

February 19, 2024

Cohesive Branding Across All Marketing Channels

You want to create content that doesn’t just serve your business or your customers for the here and now. You want to build something that will last and benefit your business for years to come. However, creating short form content has been the major focus of your marketing strategy, but you’ve realize how important it […]

Generally Good Marketing Guidelines

February 5, 2024

How to Fit Long and Short Form Content in Your Marketing Strategy

You’ve finally created a digital download for your website! However, it’s not converting… or you think it’s not converting. Between the low traffic your site is getting and the clunky free tools you are using to deliver it, it could be anything. You’re Creating a Product not a Digital Download We know that when we […]

Content Creation, Generally Good Marketing Guidelines, social media marketing

January 30, 2024

Best Practices for Creating a Digital Download

auditing your content for your business

Is this you? You’re aiming to create content that’s engaging, attractive, and aligns with platform trends for maximum exposure, but the desired ‘results’ remain elusive. Now is an ideal moment to assess your content. It’s easy to veer off course from our initial focus. Here are some questions and examples to guide you back on […]

Content Creation, Generally Good Marketing Guidelines, social media marketing

January 4, 2024

How to Audit Your Content for Improvement

In the realm of marketing strategy, determining the next best course of action can be a daunting task with a plethora of options to consider. Once you’ve established a consistent track record in a particular area, the natural inclination is to expand. However, this expansion may not always yield the anticipated results. The Perils of […]

Content Creation, Generally Good Marketing Guidelines, social media marketing

December 18, 2023

Navigating the Evolving Landscape of Content Creation and Social Media: A Lesson in Strategy

If you’ve found it difficult to engage with your audience on Instagram or even to reach a broader, you’re not alone! We felt that even as a social media marketing agency that no one was resonating with our content 😫 Why though? We manage several accounts for our clients and we somehow are able to […]

Content Creation, Generally Good Marketing Guidelines, social media marketing

November 27, 2023

Why Your Instagram Audience Won’t Engage With Your Content

If you’re new to The Makery Company, then let us just tell you this. We never started out as a social media marketing agency or planned to provide social media management as a service. So when asked about the stressors of creating content not only for your own business, but for your clients as well.. […]

Content Creation, Generally Good Marketing Guidelines, social media marketing

August 31, 2023

How Social Media Content Stopped Stressing Us Out

Most business owners, entrepreneurs, and marketers have a pulse on those around them who are producing content. When one of those businesses or brands starts to scale their content it may be leaving you with the question of, “How?” That’s the wrong question to be asking. The question that you should be pondering is, “What […]

Content Creation, Generally Good Marketing Guidelines, social media marketing

August 8, 2023

How do ‘They’ Post so much Social Content?

Woman adjusting a dslr camera on a tripod as she gets ready to film content.

If you’re a business owner who is looking to hire a social media marketing agency or maybe you’re not quite ready yet, but you’re looking at some for guidance from them until you can. Here are the 5 things we got wrong as a social media marketing agency.. The Makery Co. was originally just a […]

social media marketing

August 1, 2023

4 Things We Got Wrong as a Social Media Marketing Agency

Open laptop on desk with coffee mug next to it.